When we launched Make Your Own Video Training Academy, a small number of people didn’t get it. They wanted to know how, as video producers, we weren’t going to put ourselves out of business by teaching people how to do it themselves.
Our answer? There’s a need for both.
Professional video production is overkill for small single-use social videos, while smartphone videos just won’t cut it when you’re after the wow factor. So here’s a useful guide to help you work out when to call your own shots and when to bring in the professionals.
Written by Ruth Duggal, video producer and trainer at Make Your Own Video Training Academy