Let's Start With Some Stats!
80% of charities say video is crucial to their work.*
88% of video marketers reported that video gives them a positive ROI.**
57% of online viewers donate after watching an amazing video, and videos promoting crowdfunding pages raise 4 times as many donations.*
But what if you can’t afford to hire a producer to create the volume of content you need?
What if you don’t have the tech know-how or the time to make your own?
What if you have a lot to say but lack the confidence to say it on camera?
Despite all the barriers, if you still think video could be an effective way to promote your organisation and raise awareness, we’re here to tell you there’s nothing stopping you using it. Not now you have this course.
This course will give you a solid foundation in how to plan, shoot, edit and upload simple, yet effective promotional, awareness and educational videos for web and social media – using just a mobile device and a few inexpensive accessories.
No new skill comes without training and practice, of course, but we have created a programme that removes the jargon and complexity. In a short amount of time you’ll be shooting and editing with ease.
The course will teach you how to make attention-grabbing video content for your website and social media platforms.
Make Your Own Video Training Academy was set up by two video producers and editors who want to share with you their combined 40 years experience of making videos for charities. We want to help you get better at video and this course will give you a solid foundation.
** Wyzowl’s State of Video Marketing Report, 2020
Who Is This Course For?
This course is ideal for marketing, fundraising and communication professionals from charities, not-for-profits and social enterprises who want to make attention-grabbing video content quickly and regularly.
Your learning may be quicker if you're already confident with mobile devices and social media, but the course is accessible to anyone who wants to learn how to get better at video. You do not need any prior experience of video making to take this course or be successful in it. To complement the course we offer an hourly consultancy service for one-to-one support.
By the end of the course you will be able to:
Use the right equipment and be able to set it up properly.
Begin with the end in mind by understanding channels and platforms.
Write a script and plan effective interview questions.
Present with confidence.
Draw valuable responses from interviewees.
Select suitable filming locations.
Set up for a shoot quickly and confidently.
Achieve good lighting without expensive video lights.
Record clear audio.
Compose evenly-balanced shots.
Use the camera controls to set focus and exposure.
Make final checks before pressing record.
Manage contributor consent.
Save and back up your footage.
Understand simple video editing programmes.
Grasp the basic principles of video editing.
Enhance your videos by adding supplementary footage
Add effects and text.
Add background music.
Save and export your videos.
Set up social media channels.
Upload native videos to social channels.
Optimise videos to help viewers find them easily.
Add videos to your website.
Understand viewing metrics and measure the success of your videos,
This course was created by two experienced video producers, Glyn Allen and Ruth Duggal.
Glyn is a video producer, director, camera operator, editor and motion graphic artist with 20 years experience in broadcast television, event management, photography and video production. Glyn is a self-confessed ‘tech head’ with an addiction for the latest gear and a passion for keeping up to date with the latest video trends. When not working, Glyn loves travelling, sampling rare whiskeys, snowboarding, flying his drone and mountain biking.
Glyn has made many videos for charities such as Little Princess Trust as well as travelling to South Africa, Hong Kong, Japan, China and the UK working with on multiple causes like the Aids and HIV and Child Trafficking campaigns for United for UNICEF, Manchester United’s Foundation which was launched in 1999 and is the longest-running collaboration between a Premiership football club and a global children’s organisation.
Ruth is a video producer, director, writer and editor with 20 years experience in producing videos for businesses and organisations. As a producer, Ruth specialises in working with organisations that exist to make a difference, such as charities, arts and cultural organisations, and education and learning providers, helping them create heart-felt videos that make viewers think, feel and take action. She has trained numerous small business owners as well as in-house teams of large organisations how to make their own promotional and marketing videos. She has a knack of explaining complex techniques in simple ways. She is also a published feature writer with a passion for human interest storytelling. In her spare time she enjoys walking, singing/song writing and sauvignon blanc.